…The behaviors that usually get thrown into the black box of “irrationality” are sociology’s specialty. And that’s why it’s an especially useful discipline for dealing with the national public-health emergency we face. Insights from sociological theorists like Robert Merton and Erving Goffman can do more than explain the strange pandemic behavior we’ve seen in recent months: They can save lives….To sociologists, it’s pretty clear that one reason we’re not getting better traction on Covid-19 is neglect of what we call the “group level of analysis.” Pandemics are person-in-society problems: They kill because we are not lone individuals but live in groups. Continue reading.